With no social media accounts to bring in new users, NRAstore email marketing campaigns are responsible for nearly 25% of the site’s traffic (the rest being a result of direct access or organic search). There are several lists we send marketing emails to. Each list has a slightly different targeted audience, but all include anywhere from two hundred thousand to one million+ recipients.
I wrote, designed, coded, and transmitted responsive campaigns to all of them.
Don’t Sweat the Small Stuff
We had a lot of pins, patches, and decals to move after the pandemic hit. Not sure about anyone else, but I needed a little reassurance that something, anything would be okay. By appealing to this need for calm (and panic over potential lack of disposable income), I generated a 32% bump in sales through a promotion of our smaller items. It was also responsible for 60% of site traffic for the following week.
Find the Right (or Left) Fit
It is important to us to not alienate any of our customers. After numerous complaints that we favor right-handed shooters, I decided to showcase the numerous options we have for every kind of carry in a full-file marketing campaign to 1.6 million.
Sales numbers are tracked through the warehouse’s daily reports. Click-through rates are tracked through our email management tool and Google analytics.
