project lead: Amelia Harrington
copywriting: Dirk Grove, Amelia Harrington
photography: Peter Fountain, Jesse Snyder, Amelia Harrington
The NRAstore Fall 2019 Catalog clocked in at 52 pages (including two covers for each in-home drop) and had a circulation of over 500k nationwide. I was the project lead and directed all production efforts. It starts with product and page analyses to help build an initial outline. Then, it quickly moves into photography direction, digital layout, and finally physical execution.
This catalog also proved to be a solid return on investment – sales in Fall 2019 were up 61% from Fall 2018 after this catalog came out.
