project lead: Amelia Harrington
copywriting: Dirk Grove, Amelia Harrington
photography: Peter Fountain, Amelia Harrington
The NRAstore Holiday 2020 catalog proved that our small team can thrive in a remote environment. With 64 pages, 2 in-home drops, and a national circulation of over 600k, this is our biggest catalog of the year. It was also quite a challenge to put together due to COVID restrictions. It did, however, finish on time and under budget thanks to simplified photo sets and creative image sourcing from the past.
The Holiday catalog drops in early November each year. Holiday 2020 sales went up 35% compared to those from Holiday 2019.
